Dr. Corey L. Black named Philips Sonicare brand ambassador

NYC dentist and SmileSpace founder Dr. Corey L. Black has joined Philips Sonicare as a brand ambassador in a long-term partnership focused on oral health access and community education. The move connects a fast-growing local practice with a major oral care brand as both target underserved communities.

Why it matters: - Dr. Corey L. Black’s new role with Philips Sonicare links a community-focused dentist with a major oral care brand. - The partnership is aimed at making advanced oral care feel more approachable in underserved communities. - Dr. Black will use the role to promote oral health guidance to patients and followers in the communities SmileSpace serves.

What happened: - Philips Sonicare named Dr. Corey L. Black a brand ambassador. - The announcement marks the start of a long-term partnership. - Dr. Black is the founder of SmileSpace, a New York City dental practice. - The collaboration was announced on August 10, 2026.

The details: - SmileSpace opened in 2020 during the COVID-19 pandemic, when many medical practices were cutting back. - The practice now has locations in Clinton Hill and Harlem. - A new flagship near Barclays Center at 557 Atlantic Avenue in Brooklyn is planned to open later this year. - Patients on public review platforms point to clear communication, calming office design and comfort with anxious or first-time patients as reasons they return. - Dr. Black said, "Oral health is about more than a clean smile, it's about confidence, access, and making people feel comfortable enough to actually show up for their care. Philips Sonicare's technology fits right into that mission." - Dr. Black graduated from the University of Pittsburgh School of Dental Medicine. - He completed his residency at Kings County Hospital. - Dr. Black also gained clinical experience in Argentina, South Africa and China. - In 2025, Incisal Edge magazine named Dr. Black to its 40 Under 40 list. - Dr. Black also appeared as an expert voice in a national Pronamel campaign. - SmileSpace describes itself as a full-service dental practice offering preventive, restorative and cosmetic care. - SmileSpace lists its website as smilespace.com and its Instagram accounts as @SmileSpaceNYC and @dr.cblack.

Between the lines: - Philips Sonicare’s decision signals interest in working with practitioners who already have trust in specific neighborhoods. - Dr. Black’s mix of clinical credentials, media visibility and community-facing practice gives Philips Sonicare a spokesperson with both professional and local reach. - The partnership also fits a broader push by consumer health brands to frame products around access and education, not just features.

What's next: - Dr. Black will promote Philips Sonicare products and oral health guidance in practice and across his channels. - SmileSpace’s planned Brooklyn flagship could expand Dr. Black’s visibility as the partnership develops. - Philips Sonicare and Dr. Black describe the collaboration as long-term, suggesting continued joint outreach ahead.