Los Angeles Tribune joins Pásalo Pa’lante’s global kindness campaign

The Los Angeles Tribune has become an official media partner for Pásalo Pa’lante Global Kindness Season 2026, a three-month campaign aiming to spark 1 billion acts of kindness across more than 195 countries. The effort runs Nov. 1, 2026 to Jan. 31, 2027 and builds on a record-setting 2025 launch in Puerto Rico.

Why it matters: - The partnership gives Pásalo Pa’lante a media platform as the movement pushes from a local test in Puerto Rico to a worldwide campaign. - Organizers want the initiative to translate individual acts of kindness into broader community participation across schools, companies and organizations. - The campaign is aiming for scale: 1 billion acts of kindness across more than 195 countries.

What happened: - The Los Angeles Tribune was named an Official Media Partner for Pásalo Pa’lante Global Kindness Season 2026. - The campaign runs from Nov. 1, 2026 through Jan. 31, 2027. - Pásalo Pa’lante was founded by Chin Yao, and the name means “pass it forward.” - The movement is working with 43,000+ schools across 120 countries and is seeking participation across 195+ countries.

The details: - The movement’s 2025 activation in Puerto Rico produced 1,135,096 certified acts of kindness in five days. - All 78 municipalities in Puerto Rico participated. - More than 270,000 students, teachers and educators were involved. - More than 40 celebrities, influencers and professional athletes took part. - The global campaign will include a synchronized kindness moment on Nov. 11 at 11:11 a.m. in every time zone. - The initiative will culminate in a Kindness Summit produced by Karen Hall and sponsored by Moe Rock and the Los Angeles Tribune. - Individuals and organizations are being asked to make the largest meaningful kindness commitment they believe they can fulfill during the season. - Planned acts range from listening to someone who needs to be heard to larger efforts led by schools, companies and other groups.

Between the lines: - Moe Rock said the partnership reflects the Los Angeles Tribune’s belief in using media to shape culture and amplify positive stories. - Rock said the publication wants to counter a “17:1 negative to positive media” dynamic by publishing more positive content. - Karen Hall said the campaign is about human connection as much as the headline goal of 1 billion acts. - Chin Yao framed the effort as a way to connect people, organizations and communities through intentional kindness. - Rohini Kalsi is helping lead the international expansion and coordination of the campaign, with a focus on United Consciousness and Radical Love.

What’s next: - Organizers will spend the coming months building participation ahead of the Nov. 1 start date. - The Nov. 11 global kindness moment is positioned as a focal point for shared participation across time zones. - The Kindness Summit is expected to serve as the campaign’s capstone event. - The Los Angeles Tribune plans to spotlight people and organizations taking part in the movement.

The bottom line: - Pásalo Pa’lante is betting that a media partnership, a synchronized global activation and a simple message of kindness can turn a viral idea into sustained international participation.